Market Wire, November, 2009
With the most wonderful time of the year
approaching, Westfield embraces the spirit of the season and kicks off the
Westfield ‘12 Days of Shopping’ season of celebration at its more than 50
shopping centers across the US. Throughout the ‘12 Days of Shopping,’
holiday joy will fill the air as Westfield shoppers are treated to
enter-to-win shopping sprees, car and jewelry giveaways, merry holiday
music, charitable giving opportunities, savory food samplings, great prices
on holiday gifts and much more. The celebration begins Friday, November 27
and takes place every Friday through Sunday concluding Sunday, December 20.
Also beginning on November 27 is Real Simple magazine’s ‘15 Gifts and
You’re Done’ program, a gift with purchase promotion that will extend
through the holiday season. In celebration of its launch, Real Simple will
offer a free gift to the first 500 Westfield shoppers on Black Friday.
“We know our customers count on the Westfield brand for all of the extras
that make shopping at our centers special, and the 12 Days of Shopping is
sure to meet their expectations,” said Alan Cohen, executive vice president
of marketing and partnership marketing with Westfield. “Each of the12 days
of promotions and events delivers something unique to our customers. Our
goal is to make this holiday shopping season exciting and memorable for the
whole family and successful for our retailers partners.”
Highlights of the “12 Days” include exclusive savings with “five golden
deals” (on the “5th day of shopping”), fifty percent off of photos with
Santa, complimentary gift wrap and free gifts with purchase. Exciting
contests offer the chance to win a car, shopping sprees and trips, jewelry
and electronics. Each center will also provide shoppers the opportunity to
help local people in need through charitable donations.
Here is a glimpse of what’s in store:
-- On the first day . . . one shopping spree! Friday, November 27
Free gift from Real Simple magazine for the first 500 shoppers
Register to win one of twelve $5,000 shopping sprees.-- On the second day . . . two ways to connect! Saturday, November 28
Shoppers can win a laptop and a Smart Phone.-- On the third day . . . three tasty treats! Sunday, November 29
Savor the season with samplings throughout the center.-- On the fourth day . . . four smiles with Santa! Friday, December 4
Fifty percent off on photos with Santa.-- On the fifth day .
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